A Game As-a-Service platform for retailers helps them create personalised gamified experiences for their customers to achieve their marketing goals.


The new generations, native players, are looking for positive experiences and communities to recognise themselves in the brands. Social media generates hype but does not build solid relationships of value between community members.


Thanks to the experience of board games and crowdfunding campaigns, the Magu team has designed a modular and scalable platform that integrates all channels of the Brand and the creativity of the game designer. It is possible to develop activities, games, and challenges for their customers on social media, online, and in physical stores.

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